One process. Two ways to pay.
Strategy and media, nothing else — we do not produce content, and we never will. Every engagement runs the same four steps, on the same clock, and you choose a flat retainer or performance pricing at the end of the build. Both are below.
Four steps, one clock.
Twelve months of payout statements in, one page back: your real effective rate and the fixes ranked by return. If the numbers say stop here, we say so in writing.
The Direct Booking Engine: funnel, tracking, SEO foundation, Google Business Profile. Built once, owned by you.
Campaigns run against booking revenue, starting with defending your own name. Retainer or performance pricing.
One page of numbers: direct share, cost per direct booking, commission avoided. Keep, change tier, or stop — 30 days notice, always.
What happens when.
Dates are commitments, not estimates. If a milestone slips on our side, you hear it before the day arrives, with the new date.
Direct Booking Engine
The second door, built once: everything an operator needs to take bookings that pay no commission. Priced by scope after the audit — number of products, islands and platforms — and fixed in writing before day 7.
Flat retainer, or performance.
Both start after the build, both are month-to-month after the first term, both come with the quarterly scoreboard. The difference is who carries the risk — and what it costs when things go well.
Google Ads Management
Search run against booking revenue, starting with brand defense. Ad accounts stay in your name, billed to you. We never mark up media.
Search + Paid Social
Meta plus one additional platform, managed against confirmed bookings — built for the guest on vacation, deciding tonight.
Full Channel Program
Everything above plus hotel front desks and activity desks across Oʻahu, built in person: target lists, materials, commission design, performance tracking.
Pay like a commission. A much smaller one, only on growth.
$1,500/mo base + 10% of new direct booking revenue above your audited baseline — total never exceeding 15% of that growth. You already think in commission; this one is a third of the platforms' effective rate, applies only to direct revenue we created, and is measured by the attribution stack the build installed, trued up quarterly against your booking engine's own numbers.
The ads and the fee come out of recovered commission.
A worked example — $1M operator, 60% of bookings through platforms at a 25% contract, which resolves to about 31% effective. Move a fifth of total bookings direct and the money that stops going to platforms funds everything, with margin left over.
Plus the one-time $4–8K build, which pays back once from the same column — and none of this counts the growth the campaigns add on top, which is where the case studies come from. Recovered commission recurs every year; the build cost doesn't.
Platforms price in percent. We price in dollars.
At a 60/40 split and 31% effective, the platforms' take is locked at roughly 19% of everything you gross — forever, growing with every price increase. The direct channel's all-in cost falls as you grow, because our fee doesn't scale with your revenue. The bigger the operation, the more lopsided this table gets.
| Gross bookings | Platforms keep / yr | Direct channel, all-in |
|---|---|---|
| $500K | $94,000 18.8% | ~$27,000 5.4% |
| $1M | $188,000 18.8% | ~$36,000 3.6% |
| $2M | $377,000 18.8% | ~$54,000 2.7% |
| $4M | $754,000 18.8% | ~$90,000 2.3% |
Platform column: 60% OTA share × ~31% effective rate. Direct column: ads scaling with volume + software, processing and our fee — estimates, shown so you can argue with them. Your audit replaces every one with your actual figures.
The calculator will tell you.
Three sliders, no email required. It estimates your commission, what direct is worth, where the recovered money goes — and which of these engagements the numbers actually justify, including “none yet.”