Learn · The commission library

The numbers, done in public.

Commission math, platform comparisons and Hawaiʻi visitor data — written by an operator who pays the same rates you do. New pieces publish weekly.

Canada Is Down, Japan Is Half-Back: Reading Hawaiʻi’s 2025 Source Markets

Who is actually coming to Hawaiʻi right now — and how the mix shift should change where operators spend.

The full arithmetic behind the number on our homepage: $150,000 a year, growing exactly as fast as you do.

Can you undercut the OTAs on your own site? What the agreements actually say, and the levers that stay legal.

Maui closed 2025 with 2.5 million visitors and nearly $6 billion in spending. The recovery is real — and unevenly distributed.

The oldest booking channel on the island still converts — and it pays commission to a person you can shake hands with.

If your analytics cannot separate a direct booking from a platform booking, every marketing decision downstream is a guess.

Most operators fill in 40% of their profile and wonder why the map ignores them. The completion checklist, ranked by weight.

Around 80% of US West visitors have been to Hawaiʻi before. Repeat guests don't need a platform to find you — unless you make them.

The rage-quit is tempting and wrong. The platforms reach guests you cannot — the fix is a second door, not a burned bridge.

The booking software decision, made from the operator's side: fees, checkout friction, and the lock-in nobody mentions.