OTAs Are Bidding on Your Brand Name. Here’s What It Costs You
Search your company name. If the first result is a platform ad, you are paying commission on guests who were already yours.
Commission math, platform comparisons and Hawaiʻi visitor data — written by an operator who pays the same rates you do. New pieces publish weekly.
Search your company name. If the first result is a platform ad, you are paying commission on guests who were already yours.
A step-by-step method for calculating what the platforms actually keep — with the three places the extra points hide.
DBEDT's 2025 data shows arrivals softening while spending climbs. For operators, that shift rewrites the marketing playbook.
The two biggest OTAs price differently, promote differently and pay out differently. A working comparison for operators, not travelers.
The listed rate is 20–30%. Your effective rate is higher — here is how to calculate the number that actually matters.